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ABSTRACT. This paper provides a systematic literature review of studies investigating image and body beautification tools and deep learning-based facial retouching in relation to digitally networked images. The analysis highlights that photo editing and beauty apps configure unrealistically ideal body images in terms of normative standards. Throughout April 2022, we performed a quantitative literature review of the Web of Science, Scopus, and ProQuest databases, with search terms including “beauty filters for physical attractiveness” + “idealized appearance and imagery,” “visual content and representations,” and “negative behaviors and sentiments.” As we inspected research published between 2017 and 2022, only 168 articles satisfied the eligibility criteria. By eliminating controversial findings, outcomes unsubstantiated by replication, too imprecise material, or having similar titles, we decided upon 24, generally empirical, sources. Data visualization tools: Dimensions (bibliometric mapping) and VOSviewer (layout algorithms). Reporting quality assessment tool: PRISMA. Methodological quality assessment tools include: AMSTAR, Distiller SR, MMAT, and ROBIS.

Keywords: beauty filter; physical attractiveness: idealized appearance and imagery; visual content and representation; negative behavior and sentiment

How to cite: Cug, J., Tănase, A., Stan, C. I., and Chitcă, T. C. (2022). “Beauty Filters for Physical Attractiveness: Idealized Appearance and Imagery, Visual Content and Representations, and Negative Behaviors and Sentiments,” Journal of Research in Gender Studies 12(2): 33–47. doi: 10.22381/JRGS12220222.

Received 25 July 2022 • Received in revised form 19 December 2022
Accepted 27 December 2022 • Available online 30 December 2022

1Faculty of Operation and Economics of Transport and Communications, Department of Economics, University of Zilina, Zilina, Slovak Republic, This email address is being protected from spambots. You need JavaScript enabled to view it.. (corresponding author)
2The Bucharest University of Economic Studies, Bucharest, Romania, This email address is being protected from spambots. You need JavaScript enabled to view it..
2The Bucharest University of Economic Studies, Bucharest, Romania, This email address is being protected from spambots. You need JavaScript enabled to view it..
2The Bucharest University of Economic Studies, Bucharest, Romania, This email address is being protected from spambots. You need JavaScript enabled to view it..

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