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ABSTRACT. Revisiting Weber’s theory and rethinking the writings of the US sociologist George Ritzer, author elaborates on a well-known argument of “defensive modernization” of Fukuyama, by claiming that throughout the entire human history a technological drive was aimed to satisfy the security (and control) objective; and that it was rarely (if at all) driven by a desire to ease human existence or to enhance human emancipation and liberation of societies at large. Author concludes that unless operationalized by the system, both intellectualism (human autonomy, mastery and purpose), and technological breakthroughs were traditionally felt and treated as a threat. pp. 26–33.

Keywords: McDonaldization of Society, McEfficiency, McCalculability, McPredictability, McControl, Googlization, k(l)iki-Wiki-picky method, McSociety, quantum field, Cyber-iron cage, Facebook, Gulag, Paris Hilton, Pirate Party, Occupy Movement, SOPA, PIPA, ACTA, Frank Zappa, McFB way of life, silence

 

ANIS H. BAJREKTAREVIC
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This email address is being protected from spambots. You need JavaScript enabled to view it.
University of Applied Sciences IMC–Krems

 
 
 

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