ABSTRACT. We follow Gandini (2016) in clarifying the function of reputation as the essential endowment for digital and freelance knowledge employees, the significance of intangible assets for the corporate realm, and the advance of a financial economy contingent on brand valuation. The article generates insights about the collective role of reputation as the starting place for instituting trust among quasi-strangers, the expanding interference of digital technologies in the creative and administrative regimes, and the capitalization of the latterly mediated professional social connections that occur throughout the online sphere.
JEL codes: F16; J21; J24; J44; J61

Keywords: digital reputation; economic trust; knowledge labor market

How to cite: Nica, Elvira, Ana-Madalina Potcovaru, and Catalina-Oana Mirica (Dumitrescu) (2017). “A Question of Trust: Cognitive Capitalism, Digital Reputation Economy, and Online Labor Markets,” Economics, Management, and Financial Markets 12(3): 64–69.

Received 25 October 2016 • Received in revised form 19 May 2017
Accepted 21 May 2017 • Available online 27 August 2017

doi:10.22381/EMFM12320174