ABSTRACT. The research explores the buying behavior of consumers regarding certified products, uncovering various factors shaping their purchasing decisions. Consumers demonstrate a diverse array of preferences, influenced by product quality, support for local producers, and preferences for ecological and traditional certified products. Notably, consumers place significant emphasis on quality assurance and the support of small producers. Moreover, factors such as product variety, store location, and taste preferences play pivotal roles in consumers’ decision-making processes. Consumers prioritize supporting small producers, aligning their purchasing decisions with personal values. The analysis of buying frequency and willingness to pay extra for certified products offers valuable insights into consumer behaviors and economic dynamics, revealing correlations with income levels.
JEL codes: D10; D91; D31

Keywords: ecological certification; traditional certification; consumer behavior; buying behavior

How to cite: Jelea, A. R., and Brumă, I. S. (2024). “Buying Frequency for Traditional and Ecologically Certified Products,” Economics, Management, and Financial Markets 19(2): 9–16. doi: 10.22381/emfm19220241.

Received 23 April 2024 • Received in revised form 10 June 2024
Accepted 14 June 2024 • Available online 20 June 2024