ABSTRACT. Recent research suggests that entrepreneurs unwittingly may be practicing an “entrepreneurial method” that is similar to the scientific method practiced by scientists. The entrepreneurial method is similar to the scientific method in that it comprises a general approach that applies across the scientific disciplines or venture types, respectively. This paper takes up the notion of the entrepreneurial method, draws parallels with the history of scholarship into scientific method, and concludes that certain “moral virtues” may be the foundation of entrepreneurial expertise. In this paper, we propose four such moral virtues to be foundational to entrepreneurial expertise and explore their implications for entrepreneurship. pp. 78–101

Keywords: entrepreneurship; theory development; moral virtues
JEL: B41; D63; L26; M13