ABSTRACT. The aim of this paper is to outline a personal paradigm approach to better understand entrepreneurial perception of opportunity and behavior. Previous research into entrepreneurial traits and personalities is briefly reviewed before presenting a model of the entrepreneurial opportunity socio-psycho phenomenon. pp. 44–61
JEL Codes: L26, O15, J24

Keywords: entrepreneurial opportunity, psychological traits, emotions, energy, prior knowledge, skills, strategy, creativity, motivation

How to cite: Hunter, Murray (2013), “The Personal Paradigm Approach to Understanding the Nature of Entrepreneurs and How These Paradigms Contribute to Opportunity Discovery and Exploitation,” Journal of Self-Governance and Management Economics 1(3): 44–61.

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University Malaysia Perlis, Malaysia

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