ABSTRACT. A culture is a medium, through which we generate stories and share information. Our entrepreneurial and innovative potential is dependent upon the beliefs and values we have. It’s a social phenomenon and relates to how we see the world and solve our problems. Culture and the narratives that are generated within it is the medium of our collective knowledge which hosts a potential towards entrepreneurship. This paper maps out the topographical structure where culture is generated and transferred across society. pp. 28–63
JEL codes: L26, Q55, O31

Keywords: culture, entrepreneurship, social structure, assumptions, values, beliefs, learning, innovation

How to cite: Hunter, Murray (2013), “How Culture Creates and Transfers Entrepreneurial and Innovative Potential: A Topographical Map,” Journal of Self-Governance and Management Economics 1(1): 28–63.

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University Malaysia Perlis, Malaysia

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