chunk1

ABSTRACT. Lozada explores the impacts that present day environmentalism is having on the marketing function, and surveys how contemporary ecological tenets may be reshaping traditional marketing tactics or even triggering alternative approaches. Haley argues that corporate managers must take international socio-cultural considerations into account to represent adequately their shareholders’ interests. Prakash points out that firms could adopt management systems that create conditions for reducing the environmental impact of value-addition processes.

 

CONSTANTIN ZAHARIA • NICOLAE TUDORESCU IOANA ZAHARIA • GEORGE C. ZAHARIA
 
 
 

Home | About Us | Events | Our Team | Contributors | Peer Reviewers | Editing Services | Books | Contact | Online Access

© 2009 Addleton Academic Publishers. All Rights Reserved.

 
Joomla templates by Joomlashine