ABSTRACT. ECD-GA affirms that around 15% of the value of the EU’s agricultural production derives from the fruit and vegetables sector, which provides a range of fresh and processed products remarkable for its variety. Garnevska et al. outline the structural changes in Bulgarian agriculture since 1989 and discuss the product and market orientation of the horticultural farms in the Plovdiv region of Bulgaria. Kosson stresses that since accession of Poland to European Union (EU) in 2004 vegetables and fruit produced in Poland and intended for fresh market supply or for export have to meet the EU quality requirements and food safety legislation.