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ABSTRACT. In 2001 the EU defined Corporate Responsibility (CR) as: “A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.” A responsible business is one that has built-in to its purpose and strategy a commitment to deliver sustainable value to society at large, as well as to shareholders, and has open and transparent business practices that are based on ethical values and respect for employees, communities and the environment. This paper discusses how CR is covered in the media and the media’s own corporate responsibilities, covering both traditional and new media: traditional media includes news services (wires), film, print and broadcast channels; new media includes the Internet and mobile phones, the emergent blogosphere and so-named ‘citizen journalism.’ (pp. 158–191)

JEL: G34, M14, L82

 

Keywords: corporate, responsibility, new, media, business, citizen

DAVID GRAYSON
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Cranfield University

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