ABSTRACT. The paper generates insights about increasingly sophisticated mechanisms for corporate co-optation, peer-driven forms of collaborative ownership regarding the manufacture of news, the omnipresence of internet in global economic life, participatory media culture, the changing role of journalists in a digital era, and the ongoing development of systems of networked intelligence. The main focus of this paper is the study of the engagement of participatory media culture by corporate communicators, the self-referential nature of the creative process within journalism, the relationship between the social identities and organizational roles of journalists, the limits of audience interest, and the transformation of the journalistic environment. pp. 414–420
JEL: Z1, G34, M14, L82

Keywords: cultural economy, global economic life, online journalism production