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ABSTRACT. This paper analyzes the outcomes of an exploratory review of the cur- rent research on consumer attitudes, values, needs, and expectations due to COVID-19. The data used for this study was obtained and replicated from previous research conducted by KPMG and Worldpay/FIS. We performed analyses and made estimates regarding how the COVID-19 outbreak limits consumers’ self-governance for shopping options, articulating impulsive and panic buying related to possible coming shortages or price rises and hoarding behaviors while catalyzing their perceptions of indecision and confidence in configuring their purchasing choices. Data collected from 8,600 respondents are tested against the research model. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.

Keywords: COVID-19; consumer; attitude; value; need; expectation

How to cite: Hopkins, E., and Potcovaru, A.-M. (2021). “Consumer Attitudes, Values, Needs, and Expectations Due to COVID-19,” Analysis and Metaphysics 20: 202–215. doi: 10.22381/am20202114.

Received 14 May 2021 • Received in revised form 16 December 2021
Accepted 21 December 2021 • Available online 30 December 2021

Emily Hopkins
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The Institute of Smart Big Data Analytics,
New York City, NY, USA
(corresponding author)
Ana-Mădălina Potcovaru
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The Bucharest University of Economic Studies, Romania

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