ABSTRACT. This article presents an empirical study carried out to evaluate and analyze consumer cognition, perception, sentiment, choice, and decision-making during the COVID-19 pandemic. Building our argument by drawing on data collected from Accenture, Harris Interactive, Kantar, KPMG, KuRunData, McKinsey, Toluna, and Worldpay/FIS, we performed analyses and made estimates regarding how the COVID-19 crisis is impacting where and how individuals get in supplies and consume as panic buying and stockpiling behaviors struggled against staples purchase ambivalence. Data collected from 9,400 respondents are tested against the research model. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.

Keywords: COVID-19; consumer; cognition; perception; sentiment; choice

How to cite: Birtus, M., and Lăzăroiu, G. (2021). “The Neurobehavioral Economics of the COVID-19 Pandemic: Consumer Cognition, Perception, Sentiment, Choice, and Decision-Making,” Analysis and Metaphysics 20: 89–101. doi: 10.22381/am2020216.

Received 24 May 2021 • Received in revised form 22 December 2021
Accepted 24 December 2021 • Available online 30 December 2021

Milos Birtus
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Department of Economics,
Faculty of Operation and Economics
of Transport and Communications,
University of Zilina, Zilina, Slovak Republic
George Lăzăroiu
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The Institute of Smart Big Data Analytics,
New York City, NY, USA;
Spiru Haret University, Bucharest, Romania
(corresponding author)

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