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ABSTRACT. I draw on a substantial body of theoretical and empirical research on the use of psychopathological measures to investigate emotions and cognitive responses, and using data from eMarketer, HubSpot, MarketingCharts, MarketingSherpa, Nielsen, Supermarketnews, and Yes Lifecycle Marketing, I performed analyses and made estimates regarding top issues that make shopping more difficult, type of advertising channels consumers trust more when they want to make a purchase decision, factors that U.S. Internet users consider important when deciding whether to purchase from a brand’s marketing email, top sustainability purchasing drivers, and information sources used in purchase decisions.
JEL codes: D11; D12; D91; N3; P46

Keywords: judgment; decision making; consumer behavior; emotion; cognition

How to cite: Mirică (Dumitrescu), Cătălina-Oana (2018). “Judgments and Decision Making in Consumer Behavior: The Use of Psychophysiological Measures to Investigate Emotions and Cognitive Responses,” Economics, Management, and Financial Markets 13(4): 39–44.

Received 5 February 2018 • Received in revised form 28 March 2018
Accepted 1 April 2018 • Available online 15 April 2018

doi:10.22381/EMFM13420182

CĂTĂLINA-OANA MIRICĂ (DUMITRESCU)
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The Bucharest University of Economic Studies

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