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ABSTRACT. The purpose of this article is to gain a deeper understanding of the link between consumer specialization and the predisposition of consumers to alter features of the consumption activity, mechanisms that may diminish the positive effect of environmental consumerism on the natural world, and consumer buying conduct for sustainable goods. Although researchers have discovered some important findings regarding the relationship between positions towards the environment and the purchasing of products, essential determinants of private consumers’ decisions to buy environmental product varieties, and the function of green positions in addition to human values concerning food preferences when foods are labeled for sustainability, there is still a great deal that is unknown and that requires further empirical inquiry. pp. 115–120
JEL codes: Q01; Q56; P46; D11

Keywords: green consumerism; sustainable development; purchasing behavior

How to cite: Zaharia, Ioana, and Constantin Zaharia (2015), “The Growth of Environmentally Sustainable Consumerism,” Economics, Management, and Financial Markets 10(2): 115–120.

IOANA ZAHARIA
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University of Craiova
CONSTANTIN ZAHARIA
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University of Craiova

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