chunk1

ABSTRACT. This paper seeks to fill a gap in the current literature by examining integrity violations and their impact on consumers’ trusting beliefs and subsequent intentions to switch, the potential competitive impact of blog posts, the positive relationship among empathy, transportation, beliefs and intentions, and the importance of understanding customer needs and preferences. pp. 124–129
JEL Classification: P46, D11, L67

 

Keywords: marketing, consumer behavior, social, financial, performance

 

ELVIRA NICA
This email address is being protected from spambots. You need JavaScript enabled to view it.
Academy of Economic Studies, Bucharest

 
 
 

Home | About Us | Sales | Author's Page | Journals | Abstracting & Indexing | Contributors | Books | Contact | Online Access

© 2009 Addleton Academic Publishers. All Rights Reserved.

 
Joomla templates by Joomlashine