ABSTRACT. In this digital relationship era, the communication process knew an important trend in organizations and among their employees. The aim of this study is to analyse the impact could have AI-mediated communication strategies (inter- action, cooperation, communication, and relationship) on organizational performance among Romanian employees. The literature review highlighted the importance of the implications of the impact could have these four processes on organizational performance. A sample of 135 of employees were asked to analyse the impact of these four processes mediated by AI on organizational performance. Four research hypothesis were established and was demonstrated that only two were fulfilled, demonstrating that interaction and relationship processes mediated by AI are influencing directly and positively the organizational performance (p<0.1). For the other two processes, cooperation and communication, the influence being negative (p>0.1), therefore there were proposed measures to improve their performance. Despite the few limitations (reduced number of respondents and reduced area of analysis), the paper contributes to the development of AI-mediated communication policies and strategies and help employees to find different benefits of using AI in organizational communication process and also for managers opportunities to overcome possible issues and risks in this vital field.
JEL codes: O32; J81; D23; G32

Keywords: artificial intelligence; interaction; cooperation; communication and relationship; organizational performance

How to cite: Vușean (Iosif), L., Florea N. V., and Croitoru, G. (2024). “The Impact of Arti- ficial Intelligence-mediated Communication Strategies on Organization Performance,” Journal of Self-Governance and Management Economics 12(2): 27–39. doi: 10.22381/jsme12220242.

Received 1 June 2024 • Received in revised form 23 June 2024
Accepted 24 June 2024 • Available online 10 July 2024