ABSTRACT. Based on an in-depth survey of the literature, the purpose of the paper is to explore cognitive attitudes, behavioral choices, and purchasing habits during the COVID-19 pandemic. Using and replicating data from Deloitte, Harris Interactive, KPMG, KuRunData, and Toluna, we performed analyses and made estimates regarding how the COVID-19 outbreak limits consumers’ choice options, shaping their shopping and dietary behaviors in conformity with regulations and procedures as regards purchasing products and services, while reducing their perceived risk of exposure to such a contagious virus. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate. Further research should consider the impact of the COVID-19 pandemic on consumer satisfaction judgments, behavior patterns, and purchase intentions.
JEL codes: D12; L66; P45

Keywords: COVID-19; cognitive attitude; behavioral choice; purchasing habit

How to cite: Rydell, L., and Kucera, J. (2021). “Cognitive Attitudes, Behavioral Choices, and Purchasing Habits during the COVID-19 Pandemic,” Journal of Self-Governance and Management Economics 9(4): 35–47. doi: 10.22381/jsme9420213.

Received 16 April 2021 • Received in revised form 10 December 2021
Accepted 14 December 2021 • Available online 21 December 2021

Laura Rydell
This email address is being protected from spambots. You need JavaScript enabled to view it.
The Sustainable Industrial Networks Research Unit
at CLI, Springfield, IL, USA
(corresponding author)
Jiri Kucera
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The Institute of Technology and Business in Ceske Budejovice,
The School of Expertness and Valuation, Czech Republic

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