ABSTRACT. The material gathered in this study provides a rich and diverse context for understanding the Internet’s effects on (lower) transaction costs and increased competition, the effect of Internet adoption on trade, and competition and consumer behavior in online markets. The mainstay of the paper is formed by an analysis of the uses and perceptions of Internet advertising, the determinants of men’s and women’s engagement in and satisfaction with Internet advertising, the innovative market mechanisms created by many internet platforms, and competition and consumer behavior in internet markets. pp. 38–43
JEL Codes: N1, O47, R11

Keywords: competition; Internet; advertising; online market; trade

How to cite: Popescu, Gheorghe H. (2013), “Economic Growth and Competition in Online Markets,” Journal of Self-Governance and Management Economics 1(4): 38–43.

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Dimitrie Cantemir Christian University, Romania

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