ABSTRACT. Baudrillard maintains that simulation is no longer that of a territory, a referential being or a substance. Baudrillard writes that the hypothesis of objective reality exerts such a hold on our minds only because it is by far the easiest solution. Baudrillard says that we are all gamblers and that what we desire most intensely is that the inexorable procession of rational connection cease for a while. Baudrillard holds that we are going to end up looking for imagination in places further and further from power.