Institute of Interdisciplinary Studies in Humanities and Social Sciences Contemporary Science Association Global studies in education at Waikato

STEREOTYPING AS A FORM OF COMMUNICATION PDF Print E-mail
Written by SOFIA BRATU   
ABSTRACT. I shall examine here the importance of communication for the creation and persistence of social stereotypes, and the communicability of stereotypic beliefs. Greenwald and Banaji write that to the extent that implicit cognition differs from self-reportable cognition, direct measures are necessarily inadequate for its study. Klein et al. posit that to understand the impressions people form about others, we need to identify what kind of information they have at their disposal. Schaller et al. think that the effect of trait communicability on the contents of a stereotype should be moderated by the conversational prominence of the target group. According to Sinclair et al., self-stereotyping is situationally contingent on the perceived views of salient social interaction partners and the affiliative motivation directed toward them. The idea of the differing function of the Jewish stereotype is central to Rosenshield’s method of tracing the way the Jew is used in Gogol, Turgenev, and Dostoevsky. (pp. 170–175)
 

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