ABSTRACT. Casey contends that in the world of TV news, viewers only see the product of journalism, never its process. Brown claims that it is the televisual which has reduced the apparent gap between "news" and "fiction" in its generic cross-dressing. Black notices that belief in television's influence is like belief in life after death. Gans-Boriskin and Wardle state that television is the most popular storyteller in modern society, and that media effects should be viewed as part of a dynamic and ongoing process of interaction between messages and contexts.